Digital Marketing (101)

“I Built My First Paid Website in Just 6 Weeks!”
“Doctor Barns Academy doesn’t just teach you theory; they make you job-ready. Within six weeks of starting the course, I built my first client website for a local business, earning GHC 3,500. The hands-on training and feedback were the key to my fast progress. I’m now working on two more projects and looking forward to growing my career.”
Naomi L., Cape Coast

Consultation
+ (233) 20 963 6158
10 +
Years of Experience
1739
Jobs Created
16
Honorary Award for Best Web Design and Digital Marketing School
8
Highly Specialized Facilitators

Our Promise

Become a Job-Ready  Digital Marketer in Just 1 Month!

  • No tech experience? No problem! Start from scratch and become job-ready.
  • Build real-world projects and graduate with a portfolio that sets you apart.
  • Choose your path: Freelance, launch your own agency, or land a high-paying job.

Applications now open for January session! Limited seats available.

Why Choose Doctor Barns Tech Academy?

Trusted by Thousands

Over 2,000 students worldwide have transformed their lives with us.

Guaranteed Success
  • 95% of graduates secure jobs within three months.
  • Build a professional portfolio that’s your golden ticket to opportunities.
Industry-Leading Instructors

Learn from the best, from those who are making thousands of dollars—our instructors are experienced professionals dedicated to your success.

Online and On-Site

Learn Your Way

  • Flexible Online Classes: Study from the comfort of your home with live sessions, recorded lessons, and 24/7 access to learning materials. Perfect for those with busy schedules or remote locations.

  • Interactive On-Site Training: Experience hands-on learning in a collaborative classroom setting, complete with real-time support from instructors and peers. Ideal for immersive learning and networking opportunities.

  • Choose What Works for You: Whether online or on-site, our courses provide the same industry-relevant skills, expert guidance, and practical projects to prepare you for success.

Learn Introduction To Digital Marketing In 1 Month.

Master the fundamentals of Digital Marketing in just 1 month with Doctor Barns Academy. This beginner-friendly course covers key strategies like SEO, social media marketing, content creation, email marketing, and online advertising to help you promote businesses and drive results.

This course is structured into actionable modules, each focusing on key skills for your success
Get Trained by The Best And Biggest Web Development Company in Africa Web Development Services in Ghana – From training to landing a job!

Our goal is that during the course students develop a profitable, scalable and automated digital business or the skills needed to get a lucrative, fulfilling and very in-demand job.

Why Choose Our Digital Marketing Course?

Job Placement Assistance

Our course not only teaches you the skills but also helps you connect with employers who are actively looking for skilled Web developers. Our strong network within the tech industry opens doors for career opportunities. Our team will help you.

Beginner-Friendly Approach

No prior experience? No problem. This course is tailored to train from the fundamentals of Web Development till you become a pro in a hands-on, easy-to-follow way.

Job-Ready Skills ! Quick Path to Income

Learn skills that are in high demand. Businesses are always looking for affordable web developers, and you could be the solution they need! You’ll gain the confidence to start a freelancing career, land a remote job, or even launch your own web development business.

Flexible Online Classes:

Study from the comfort of your home with live sessions, recorded lessons, and 24/7 access to learning materials. Perfect for those with busy schedules or remote locations.

Open the Door to Immediate Job Opportunities

Web design is a skill in high demand. Whether you want to freelance, start your own web design business, or land a job, this course equips you with the tools to succeed.

95% Job Placement Rate Within 3 Months Of Graduating

Customer Testimonials

What Our Students Say?

Overall Rating 4.9 / 3285 reviews on google>

Start Learning With Doctor Barns Academy

Our Course outline

Here are the 3 things you need to have or get in mind as a student of Doctor Barns Academy.

1

A Laptop or Computer (Mandatory)

Since the training is hands-on and practical, you’ll need a reliable laptop or computer capable of running WordPress smoothly. Ensure it has stable internet connectivity and enough storage for design tools and resources.

2

A Learning Mindset and Dedication (Essential)

Success in web design requires creativity, problem-solving, and a willingness to learn. Bring a proactive attitude, stay committed, and embrace each project with enthusiasm to get the most out of the course.

3

Time Commitment and Consistency

Web design mastery requires consistent practice. Dedicate sufficient time to attend lessons, complete assignments, and work on personal projects. Our structured modules are designed for steady progress, ensuring you stay on track toward career success.

Module 0:Introduction to Digital Marketing

  • 1.1 Understanding Digital Marketing


    • What is digital marketing?

    • Key components: SEO, content marketing, social media, email marketing, and paid ads

    • Differences between traditional and digital marketing


  • 1.2 The Importance of Digital Marketing in Today’s World


    • How businesses benefit from digital marketing

    • Real-world success stories

    • Assignment: Research and list examples of brands with successful digital campaigns.

Module 1: Fundamentals of Digital Marketing

  • 1.3 Building a Digital Marketing Mindset


    • Understanding buyer personas and customer journeys

    • Marketing funnels: Awareness, consideration, and conversion stages


  • 1.4 Tools for Digital Marketers


    • Overview of essential tools: Google Analytics, Canva, SEMrush, and email marketing platforms


  • 1.5 Setting Goals and KPIs


    • Defining clear objectives (e.g., leads, traffic, sales)

    • Measuring success with key metrics

    • Assignment: Define goals and KPIs for a hypothetical business.

Module 2: Search Engine Optimization (SEO)

  • 2.1 Introduction to SEO


    • What is SEO and why it matters?

    • On-page, off-page, and technical SEO basics


  • 2.2 Keyword Research Fundamentals


    • Understanding long-tail and short-tail keywords

    • Tools for finding the best keywords (Google Keyword Planner, Ubersuggest)


  • 2.3 Content Optimization for SEO


    • Writing SEO-friendly blog posts

    • Using meta descriptions, headings, and internal linking

    • Assignment: Write an SEO-optimized blog post on a chosen topic.


Module 3: Social Media Marketing

  • 3.1 Social Media Platforms Overview


    • Popular platforms: Facebook, Instagram, LinkedIn, TikTok, Twitter

    • Choosing the right platform for your target audience


  • 3.2 Creating a Social Media Strategy


    • Types of content: Educational, promotional, entertaining

    • Scheduling and consistency best practices


  • 3.3 Running Social Media Ads


    • Basics of Facebook Ads Manager

    • Understanding targeting, budgeting, and ad formats

    • Assignment: Create a basic content plan for a brand using a social media calendar.


Module 4: Email Marketing Essentials


  • 4.1 Introduction to Email Marketing


    • Why email marketing is still effective

    • Building and growing an email list


  • 4.2 Designing Email Campaigns


    • Crafting compelling subject lines and content

    • Using email marketing platforms (e.g., Sendinblue, Mailchimp)


  • 4.3 Understanding Automation


    • Setting up welcome emails and drip campaigns

    • Segmenting your audience for personalized emails

    • Assignment: Design and send a sample email campaign to a test audience.


Module 5: Paid Advertising

  • 5.1 Google Ads Basics


    • Search vs. display ads

    • Setting up a Google Ads account


  • 5.2 Facebook and Instagram Ads


    • Step-by-step ad creation and targeting

    • Analyzing ad performance and making improvements

    • Assignment: Create a sample ad campaign on Facebook or Google Ads.

Module 6: Analytics and Performance Tracking
  • 6.1 Introduction to Digital Analytics


    • Why analytics are crucial for digital marketing

    • Overview of key metrics (CTR, bounce rate, conversion rate)


  • 6.2 Setting Up Google Analytics


    • Installing Google Analytics on your website

    • Navigating the Google Analytics dashboard


  • 6.3 Using Data to Improve Campaigns


    • Identifying trends and patterns

    • A/B testing for better results

    • Assignment: Analyze a sample campaign’s performance using Google Analytics.

    FAQs About The Service

    There are many questions about the service, we have selected frequently asked questions about this service. If you do not see your answer, please contact us.

    What are the prerequisites for enrolling in these courses?
    No prior experience is required for beginner courses, but basic knowledge in web development or digital marketing is recommended for advanced courses. Contact us if you're unsure about your readiness.
    How long does it take to complete a course?
    Most of our courses take about 4 to 12 weeks to complete, while advanced courses may take longer depending on your pace. You can progress at a speed that works for you.
    Will I receive a certificate upon completion?
    Yes, all of our courses offer an Internationally Recognized and certificate of completion that can be used to enhance your resume and showcase your skills to potential employers or clients. You get a step ahead in the job market.
    Are the courses online?
    Yes, all courses are fully online, We also have an onsite class allowing you to learn at your convenience from anywhere in the world. You’ll have access to materials, assignments, and instructor support 24/7.
    Can I get job assistance after completing the course?
    We guarantee job assistance after completion, we provide career support to help with resume building, portfolio creation, and job search strategies. Our team is here to guide you through your career journey. T&C Applied
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