SIC Insurance PLC
A large insurance brand experience focused on structured discovery: product categories, trust messaging, and clear pathways to digital services.
Overview
A trust-heavy insurance website structure with clear product taxonomy, branch discovery patterns, and digital service pathways.
Q: What was built? A: A structured web experience designed for trust, clarity, and conversion.
Q: Why does it matter? A: It reduces friction for users and improves discoverability in Google and AI search tools.
The Problem
Insurance sites frequently become difficult to navigate as products and branches expand. Users need fast routes to the right product and the right office—especially on mobile.
The Solution
We emphasize structured navigation, scannable pages, and trust-focused layouts. The build approach prioritizes clarity and crawlable architecture so that search engines can map products and services reliably.
Deliverables
- Structured content patterns for product discovery
- High-trust page layout and clear service pathways
- Mobile-first UX for Ghana audiences
- SEO-ready structure and internal link planning
Results we delivered
Project outcomes (goals unless verified)
- Improved trust signals and clarity for the primary buyer journey
- Better mobile-first experience for Ghana audiences
- SEO-ready structure designed to support discovery and internal linking
FAQs
Q: Can you structure large product catalogs for insurance?
A: Yes. We design product taxonomy and navigation patterns that make large catalogs easy to browse and easy to understand.
Q: Do you build for mobile-first Ghana traffic?
A: Yes. The UI is designed to work well across devices and network conditions.
Q: Can you connect the site to CRM workflows?
A: Yes. We can connect forms and inquiry routing to CRM processes depending on the client’s workflow.
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